URL Length
Ideal SEO URLs are under 75 characters
Hyphen Usage
Uses hyphens (-) instead of underscores (_)
Lowercase Characters
URL should be all lowercase
Special Characters
No special characters or query strings
Stop Words
No unnecessary words like "and", "or", "the"
Dynamic Parameters
No dynamic parameters like ?id=123
Duplicated Words
No repeated words in URL
HTTPS Secure
URL starts with HTTPS
Trailing Slash
Ends without trailing slash (optional)